Brightly is an online marketplace dedicated to ditching single-use products, toxic chemicals and wasteful packaging from our lives. It’s more than a platform for green products, it’s also an informational center for everything related to sustainability. It features blog articles, short-form videos on social media and an award-winning podcast called “Good Together.”
Discover: Other Online Marketplaces with a Focus on Sustainable Shopping
Brightly’s Mission
The mission of the company is to encourage small swaps. It believes the power of change comes from many people making small adjustments rather than focusing on individuals aiming for perfection. Inasmuch, it provides information about everyday living and products that make conscientious shopping easier.
“Brightly’s goal is to empower conscious consumers around the world. We recognize that small, daily actions add up to a huge impact on the world around us,” said the company. “Brightly combines content, community and sustainable product recommendations to provide a positive, judgment-free space for change. Our goal is simple: to help you #LiveBrightly through small daily actions that add up to a huge impact on the world around us.”
Products on the Brightly Marketplace
The products cover a wide range of household categories like food, kitchen, personal care, kids and baby, apparel and more. There’s something for every room in the house.
Brightly offers goods like the Nutr machine for making your own plant-based milk, reusable bowl covers, tea and latte sets, and mixing and storage bowls. There are drink cups, a washable paper lunch bag, cheese huggers, market bags and aprons. For cooking there are silicone baking sheets and muffin pans.
To minimize waste around the home, Brightly offers a rechargeable lighter, a certified carbon-neutral battery pack and garden kits. There’s even a super cool greeting card that doubles as a dishcloth. Each item is carefully designed to maximize sustainability without unnecessary pollution, plastic, and packaging.
Brightly’s Environmental Initiatives
Brightly is a member of 1% for the Planet, contributing 1% of annual revenue to organizations that protect the environment and conserve resources. The company explained, “We are also an Approved Partner to other 1% For the Planet members, enabling them to utilize Brightly’s planet-positive platform to shine a spotlight on their businesses.”
As an organization, Brightly is determined to set an example for sustainably-minded customers and citizens, which is evident in its climate neutral certification. Earning the certification means the business monitors its carbon emissions and makes reductions wherever possible. The company measures its carbon footprint throughout the supply chain, production and delivery, reducing carbon along the way. Then Brightly offsets remaining emissions to erase any remaining footprint.
“All recommendations align with the United Nations Sustainable Development Goals,” said Brightly. “The Brightly team works with brands to ensure their operating practices are ethical and sustainable, empowering you to make a difference in the world daily by connecting you with sustainable lifestyle tips, products and its community.”
Brightly Product Review
The company sent a Washable Bins and Paper-Less Towel Bundle Set, which includes 24-kitchen cloths and two collapsible storage bins.
The Kraft paper bins are a very unique item. They come in a collapsed form. Since I didn’t know what they were sending, I investigated a bit, then quickly unfolded one and popped it into tote form. The set includes a darker brownish-gray bin and a natural-looking camel leather color. They unfold and refold easily with identifiable creases to guide the process. Both bins are hand washable and recyclable at the end of life. The paper material is thick and feels durable.
Each bin has an area meant for a hand-written label and the company reports customers can use a chalk or grease pencil for this task. These are a suitable size for socks, pantry snacks, hats, paperwork, washcloths, candles, soaps, toys and more. I have one in my pantry for grab-and-go bars and the other on my nightstand for miscellaneous beside items.
The design is creative and I love the use of basic Kraft paper. It’s so simple and functional at the same time. The stitching adds to the finished look while the leather feel is achieved without plastic or animal skin.
Also in the set is a bundle of non-paper towels, meant to do the many jobs of paper towels without the waste. Each towel measures 10.5” x 10.5” and is made from 100% organic cotton flannel in a hummingbird print.
The towels can be used for all the basic kitchen tasks such as wiping down counters and appliances, cleaning out the microwave and wiping up spills. They are washable with the rest of the household laundry and are compact in the kitchen drawer. Plus, they’re a lot more fun than plain paper towels. They are small and light so I like to use them to cover bread dough as it rises.
Recent Comments